A few years ago the term “Responsive Websites” did not exist. The phrase meant websites that have fixed dimensions and were produced with a computer in mind. It was really a good thing to use the phrase ‘Responsive Websites‘ because today this term covers a huge number of platforms and tools.
How did it come about? The answer is simple – we, as Internet users, need to think in different ways, both on and offline. And the internet is always there to make things easier. Websites are ‘responsive’ if they display pages in different devices.
This concept has been around for quite some time, but there was a time when it was mostly used by large and established companies. This was the era of bulky websites that took up large chunks of screen real estate, even when all you wanted to do was browse the web. It was like a huge rectangle where the only thing that you wanted to see was a few images of your favourite team.
Over the past few years however, the web development industry has grown exponentially, and with it the need for smaller, mobile-friendly sites. It has also been driven by the reality that we now live in an era where the bulk of people log onto the internet on their phones and smart watches. Our experience of interacting with technology has changed and mobile interactions are the norm.
With this being the case, the interactive experience has shifted from desktops to mobile devices. In addition, a lot of people don’t use the desktop anymore, which means they are expected to interact with it using a touchscreen. This needs to be reflected in the design and development of your website.
Search Engine Rankings
If you get low rankings from Google and other search engines, it doesnot mean you don’t have a website. It simply means that your site is not making it easy for people to find what they want. On top of that, your website is likely to receive a lot of poor quality visitors and will therefore not rank high in the SERPs. All this can lead to lost customers, which is the last thing you want to happen.
Your content is crucial to your success. When you display content on mobile devices, it needs to be optimized for viewing on small screens. So your site’s content needs to be appealing and unique and have clear navigation.
Certain elements can help too. For example, the use of videos on mobile devices is great for drawing in more traffic because the content is centered around the video and then people can easily navigate to the next section. The presence of content within videos makes them extremely portable.
Branding is one of the key factors that should be taken into account when thinking about branding for your business. Your website should reflect who you are and how you operate. Your branding shouldn’t just be your name and logo; it should be something else. You should be creative in thinking of a way to attract more visitors to your website and give them a reason to keep coming back for more.
Other than all these benefits, a reason why responsive websites are so popular is that they provide an easy way to build up your brand. It makes sure that when your customers see your company’s name, they know it instantly and don’t have to search around for it. You can get your message across and make sure that it gets across effectively and helps improve the response rate.