Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design primarily include web graphics design; web authoring; user experience design and research; and website optimization. All these fields are interrelated and are integral parts of the web design. Website designers should be aware of all the subdisciplines of web designing, because each discipline has its own strengths and weaknesses. The result is that the web designer should have an impressive blend of talents to produce an effective website.
Many websites are successful nowadays due to the assistance of SEO (search engine optimization) techniques. This method enables web designers to make their sites popular by optimizing the content, keywords and the relevance of the site to the target audience. The techniques are mostly used by experienced web designers and developers to optimize websites for specific keywords or phrases. SEO is also used by novice web designers who want to rank high on the search results page. SEO will not only solve problems for website designers, but it will also solve problems for the customers.
Another important aspect of web design is user research is the core skill of every web designer. It starts with web user research, which is conducted through a survey that contains questions about the features and benefits of the potential customer. After completing the survey, the web designer will try to analyze the findings to find out what needs to be changed or added in order to satisfy the customers.
Usability is the next step. It starts with user research and includes a series of tests designed to determine if the website is user friendly. The testing will help the web designer to find out how easily users will find all the necessary links, buttons or commands on the pages. The usability specialists will use the results of the tests to optimize the website and make it more user-friendly.
Interaction design is another important skill needed in a web design project. Interaction designers make sure that each page in the website is usable for the visitors. They check whether the user experience is good through different testing procedures, such as usability testing, usability analysis, user testing, etc. They help create interaction that is smooth and pleasant for users and they create pages that provide ease of navigation.
Web developers and web designers share many of the same skills, but they have different objectives and goals. Web developers to develop web pages that are ready for marketing or advertising purposes. Web designers create web pages that are attractive and functional. Both these professionals have different methods and skills. Many web designers and developers are self-employed, so they often hire other specialists to perform specific tasks, while relying heavily on their skills.
Web browsers need to support various standards, which are essential for development of websites. These standards are called W3C. The standards are maintained by the World Wide Web Consortium (W3C), and its aim is to make the web more accessible for everyone. W3C also tries to standardize coding, so that it can be used on all web pages across the globe.
As we can see, there is a great deal of difference between web designing and web developing. Both are needed to create high quality websites. A good web designer makes sure that all web pages are functional and easy to use. In order to do this, he must pay attention to details and use correct coding. Developers, on the other hand, use more advanced technology in creating websites, such as HTML and XML. The job of web designers is to improve the look and feel of the websites, while developers concentrate on creating code that can run efficiently and without errors.